Don't Be Too Good

The key to this business is not you looking like an expert; the key is keeping things simple and duplicatable. When you show people the opportunity, they should think to themselves, I think I can do that.

And, I sponsored another 30 or so. I did this for three or four months. The problem was I couldn’t get people into the boat as quickly as they were jumping out of the boat. The epiphany for me was realizing that I had created a process for bringing people into the business that no one could duplicate. To them, I was a star. I had to do all of the presentations.

So, it’s not about what works; it’s about what duplicates.

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