feature · March 2009
How to gain more customers through building strategic referral partnerships
First, knowing that entrepreneurs are preoccupied with creating more success, increasing sales and profits and having more time off, make it your job to help them get what they want.


First, knowing that entrepreneurs are preoccupied with creating more success, increasing sales and profits and having more time off, make it your job to help them get what they want.
Put together a small group meeting and invite a dozen or so of local entrepreneurs and professionals. One important detail – make the events exciting to attend.
Doesn’t it make more sense to take five to eight hours a month and organize just one meeting where you have eight to 12 people? And, remember this: hosting this small “entrepreneurs’ forum” automatically gives you more visibility and positions you as a person with greater prestige and influence.