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feature · December 2010

I Am Woman... Hear Me... RAVE!

Ignore marketing to women at your own peril!

Article-era portrait of Elizabeth Harrington
Contributor portrait
Elizabeth Harrington

Ignore marketing to women at your own peril!

WOMEN LOVE TO RAVE ABOUT THINGS THEY REALLY BELIEVE IN!

We don’t want to be “sold to” - we want to “look and see” - and then make an informed decision based on the information we have been researching.

Women want to be listened to and valued. Simple respect really and yes, one of the biggest ways we can add value to our businesses is by addressing this in every message we give!

“I believe women are going to get us out of this lousy recession…..”

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