article · May 2010
Leadership vs. Pushership
I emphatically state that one does NOT have to be pushy or overtly aggressive to make a lot of money in MLM.


I emphatically state that one does NOT have to be pushy or overtly aggressive to make a lot of money in MLM.
Identify a prospect’s Core Desire(s). Almost always it is money and what it can provide to them i.e. freedom, our of debt, leave their job, retire properly etc.. Then show them how your company and products can help them get what they already want... their Core Desires.
Be a leader – Lead people where they want to go. Don’t push people where you want them to go.