But I don’t feel comfortable talking to them

1. Create rapport. (This is the step she is missing.)

2. Ice Breaker. Introduce your business into the conversation.

3. Close.

4. Then the "One-Minute Presentation" or "Two-Minute Story" after the prospect has made the mental "Yes" decision.

Each of us, when we start, jump to step #4. And that's ugly. But once we find out about the other steps, things get easier.

* It doesn't matter how good our product is if our prospect doesn't believe us. * It doesn't matter how good we are at closing if our prospect doesn't believe us. * It doesn't matter how good our video is if our prospect doesn't believe us.

Yes, it all comes down to this. We have to get our prospect to believe the good things we say.