Prospecting - Approaching Strangers Part Two – Cold Market

So, step one is to get out of your house!

 Attend the local church men’s group Annual Pancake Breakfast  Attend the Fireman’s Annual Summer Barbeque.  Check your local paper for coming events.  Attend local craft fairs. (Most people there are entrepreneurs.)

 Join your local “Toastmaster Group”, it will help you sharpen your speaking skills and you will meet lots of business people.  Take a Dale Carnegie course. Again, you will improve your skills but you will also meet a whole bunch of people who are very serious about succeeding in business.  Join your Local Chamber of Commerce. Attend their Networking Parties. The requirement is that you arrive with 100 of your business cards and are required to pass them all out before you go home.  Join a local church group. However, don’t prospect in Church!

 Spouse working; they may want to be able to work from home or  Leave their job to start a family

If they have children… you could mention  Private School  Hobbies – Extracurricular activities – Field trip  College education (If I could show you a way to send your children to the college of their choice without draining your savings account, would you be interested?)

If they are girls you could also add  College expenses  Wedding expenses (If I could show you a way to give your daughters a beautiful story book wedding without even touching you current savings, would that be of interest to you?)

 Do they like their job?  Are they stuck in middle management?  Concerned about layoffs?  Feel there is no room for advancement?  (If I could show you a way that you could double your current earnings and be in a position to leave your job in the next twelve months, would that be of interest to you?)

 Do they rent a cottage at the beach one week out of the year?  Do they go to the mountains for their annual vacation?  Do they rent a boat while on vacation?  Do they take vacations?  Would they like to be able to take vacations?  Would they like to take more vacations more often?  Do they attend live football or baseball games?

 Mention the price of gasoline.  Food prices.  Kids sneakers.  Stock Market.  The pathetically low interest rate paid by banks on savings accounts.