article · August 2006
Confidence - 'You only sell you'
The truth is, every day "You only sell you." You don't sell products or a business concept. You sell the value of the person offering the products and services.
The truth is, every day "You only sell you." You don't sell products or a business concept. You sell the value of the person offering the products and services.
You are one of a kind. The value is there. It just needs to be dusted off and polished.