Shall we change the recruiting mantra?

First, is something they can love madly... something they care about. Money takes second place.

Love first seems to be the key to long-term success - because it ensures that you stick with it.

Loving something madly fuels the desire to be good at it, which, in turn motivates practice, which is essential for success.

The money is not what most aspiring entrepreneurs say they want most. And neither is it the reason people stay involved.

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