technology · March 2007
The people who truly make huge amounts of money in the real estate business are better at marketing
To be honest, some don't do any marketing and wonder why they have no deals.


To be honest, some don't do any marketing and wonder why they have no deals.
First, an ugly truth: Your prospect doesn't care about you. He cares about someone who has a solution to his problem.
Never forget that when you are a real estate investor, you are also in the marketing business. The extent to which you embrace this fact will determine your success or failure in this or any other business.