Marketing and Promotion in MLM – The #1 Most Important Element to Any and Every Promotion You Create!

There’s only one thing that counts and that’s how many leads or prospective customers you get coming to your business.

Your Target Audience Is The #1 Most Important Element of ANY Marketing Campaign!

“As you may or may not know, every once in a while I give a class on copywriting and/or selling by mail. During these classes, one of the questions I like to ask my students is: "If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?" The answers vary. Some of the students say they would like to have the advantage of having superior meat from which to make their burgers. Others say they want sesame seed buns. Others mention location. Someone usually wants to be able to offer the lowest prices. And so on. Whatever. In any case, after my students are finished telling me what advantages they would most like to have, I usually say to them something like this: "O.K., I'll give you every single advantage you have asked for. I, myself, only want one advantage and, if you will give it to me, I will (when it comes to selling burgers) whip the pants off all of you!" "What advantage do you want?" they ask. "The only advantage I want," I reply... "Is... A Starving Crowd!"

That’s why when crafting a message it’s vital to first find a market and then craft your promotion to aim directly at that market. Once you do that then half the battle is over.

The fact is once you’ve gotten the audience, your message doesn’t even have to be perfectly written, because you’ve targeted correctly.

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