feature · December 2010
Persuasion Can Open Any Door
The best way to have someone trust you enough to buy from you or join your team is to “gently enter the conversation that is already going on in their head.”

The best way to have someone trust you enough to buy from you or join your team is to “gently enter the conversation that is already going on in their head.”
People have an inherent desire to believe that the product they are buying will do what it promises and if you can find out, what they want and show your product will accomplish that end result, your prospects will convince themselves that they need your service.
- Will always leave people wanting more, because you are going with the persons inherent desires.
- Using persuasion you will not have to close a sale because the only logical and emotional conclusion is to do business with you.
- Is inviting and leads to long term results by creating win /win scenarios.
- Is a conscious activity as it involves a purposeful intent. You are thinking ahead of time and applying a certain set of techniques to get a specific result that is of true benefit to the prospect.
- To control or influence (a person or situation) cleverly, unfairly, or unscrupulously.
- Can work very well in the short term... but gets caught out and will always be found out.
- Techniques are - Guilt, fear, intimidation, ego attack, regret, forcing a desire to be liked or loved and lies.
If you truly want to succeed in any area of business and life, the best way is to create true “win win” situations for all the people involved, by using the principles and the art of persuasion.