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feature · January 2012

Push the Tipping Point

Yep, that’s one of the best ways to market; let your lifestyle represent your product or service.

Lisa Jimenez

Yep, that’s one of the best ways to market; let your lifestyle represent your product or service.

It’s the little things done consistently that can make a big difference.

A consistent drip of water on a solid rock can create a cavity so large it looks like a drill was used! That’s the power of drip marketing; a targeted, consistent drip of information and inspiration will cause the Tipping Point in your business.

We don’t know. Some experts say 2 years, others say more. But what we do know is it happens with targeted, consistent efforts. It happens with drip marketing.

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