The Three Legs of Persuasion

Leadership is simply: Influence. That’s it. Simple. When you lead, you influence.

Logos, or Logic Pathos, or Passion Ethos, or Ethics

So do we throw out logic? Certainly not, but we understand that the passion we demonstrate is extremely important. Probably more important than logic and increasingly so in the years to come.

You may have tremendous skills. You may have all the logic in the world and passion to fill a sporting arena, but if your followers see a crack in your character, they will run for the hills.

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