What is the Difference between “MLM” and “Network Marketing”?

One of the biggest mistakes made by MLM companies is believing our bad press.

A good example of this “sanitizing” is calling ourselves “Network Marketers” instead of “MLMers.”

“Jolley said he doesn’t believe Amway can separate itself from the rest of the direct sales and multi-level marketing pack. ‘In terms of having established itself as a horse of a different color... it’s still a multi-level marketing company.’... Jolley warned Amway must guard against drifting from its dream-oriented roots. ‘…they may be losing track of the community from which they sprang.' The tradition and history of multi-level marketing has been to provide opportunity for people who otherwise might not have opportunities. It would not be to the benefit of the company at large to lose touch with them.” Grand Rapids Press

No amount of name changes and rhetorical sanitizing will change such motives. Not in MLM. Not in the general economy. It has driven the “momentum” of start-up MLMs and it inspired the dot-com boom. It also has brought down MLM companies, and we all remember what happened when the dot-com bubble burst.

And to give them a shot at the brass ring of SUCCESS with an OPPORTUNITY that looks a whole lot like... Aunt Delilah’s MLM!

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