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feature · June 2010

How to get your prospects to read your brochures and sales letters

Your prospects scan your prospecting materials.

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TomSchreiter

Your prospects scan your prospecting materials.

This means you must put your best benefits, your best selling copy, and your best efforts into your headlines.

Prospects can visualize an extra paycheck in their mailbox. They can visualize their excitement of having an extra, unexpected paycheck to spend however they like.

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