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feature · April 2015

Wrong answer to the wrong question

1. "How good is the quality of the products or service?" 2. "What are the test results of your product or service?" 3. "How much does your product or service cost?" 4. "How fast is delivery?" 5. "Is there a guarantee?"

Article-era portrait of Tom “Big Al” Schreiter
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Author_19573TomSchreiter

1. "How good is the quality of the products or service?" 2. "What are the test results of your product or service?" 3. "How much does your product or service cost?" 4. "How fast is delivery?" 5. "Is there a guarantee?"

The prospect's biggest concern is if there is a market that wants your products and services.