The Brand Called You

It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

To be in business today, our most important job is to be head marketer for the brand called You.

The sites you go back to are the sites you trust. They're the sites where the brand name tells you that the visit will be worth your time— again and again. The brand is a promise of the value you'll receive.

The name of the email sender is every bit as important a brand— is a brand— as the name of the Web site you visit. It's a promise of the value you'll receive for the time you spend reading the message.

What makes you different?

Starting today You are a brand.

What have you done lately— this week— to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?

Downloads