The Art and Power of Persuasion vs Manipulation – A Coach's Perspective

Manipulators have their own agenda and aim to control rather than merely influence our decisions. Their intentions are 100% selfish. This is why we don't trust "manipulative" people. Yet we admire people with powers of persuasion, who also seek to get us to see things their way.

He's not actually lying to you, but he's not telling you the whole truth either. He is manipulating you. This is powerful persuasion!

After all, the advertiser's job is to influence you by creating desires and altering your values to persuade and influence you to make different choices by appealing to your psychological and emotional needs and desires.

And therein lies the lesson for network marketers… keep it clean, keep it honest. Be persuasive, not manipulative.

If you are in business, you have to market and advertise your products and services – if nobody knows about them, you won't have any customers.

Women, by nature, are carers and nurturers and enticing people to spend money they may not be able to afford goes against this nurturing, caring grain. We are not breaking anyone's arm to buy from us, we are simply offering alternatives and inviting them to try.

It isn't enough to just hand over information and leave it at that. You have to persuade people to take action on the information you give them, otherwise it has all been a waste of time. The bottom line is if you don't know how to persuade and influence people, you and your business will go nowhere.

You don't have to be manipulative to sell and even in a recession it is possible to persuade people to hand over their hard earned cash. By branding yourself (selling yourself first) you establish a name that people recognize and will trust.

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