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feature · May 2010

CUSTOMERS ARE KING

Customers are the life blood of any business. In fact customers are the reason you are in business.

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Jim Britt

Customers are the life blood of any business. In fact customers are the reason you are in business.

If you help enough customers get what they want, and then teach your team members to do the same, the financial rewards will soon follow.

Sales related efforts should not evoke negative feelings. Let’s set the record straight. We all find it natural to “sell” or “share” what we feel has value in our lives.

The best way to tell the story is with a tool…DVD, CD, web site, etc. Let your tool tell the story. Don’t try to be the “message” instead be the “messenger.”

The #1 key to developing long term customer loyalty is to make sure that your customer has a great experience with your product.

Learn to respond to what you are hearing by adapting your presentation to their specific needs and interests.

Remember, facts tell and stories sell!

What is it? What are you selling? That’s 10% of your presentation. How does it work? That’s 10% of your presentation. How much does it cost? That’s 10% of your presentation. How will it help me? That’s 70% of your presentation!

Everyone is a potential distributor, and satisfied customers are your best ones. With every customer you create, you add a name on your distributor prospect list.

Remember, every distributor is a customer and every customer is a potential distributor. And with every prospect, whether they get involved or not, there’s a possibility of receiving a referral for a potential distributor or customer.

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