feature · March 2009
If the VALUE is high enough, the cost does NOT count!
People do not really SPEND their money, but rather they EXCHANGE it for something of equal or greater VALUE to them.
PM
People do not really SPEND their money, but rather they EXCHANGE it for something of equal or greater VALUE to them.
Find out what makes your company or product different from all the others and sell the VALUE of that difference to your prospect.
Remember that while the special features of your product create value to the prospect, the most important value of your product lies not in what the product IS but rather in what the product DOES for THEM.