Promotion or Persuasion... Which Works For You?

If what you’re promoting is important, or something you feel good about, it’s fun. It’s effortless. It gives you a burst of energy when you do it. And it’s usually very persuasive.

All of us can understand the emotional differences between promotion and persuasion. When you’re persuading, the feeling is you’re trying to get someone to do something they wouldn’t ordinarily do.

If people sense you’re moving in their best interests, or if they see you as strong and capable, they’ll line up behind you… …unless they don’t see themselves as worthy of being around a strong person.

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