What Night Crawlers, Magic, and Sports Collectibles taught me about List Building

List Building has been a foundational marketing principal, long before the Internet

The truth was, I had a list and I knew how to promote.

#1 The list is your database. At one time a data base was only postal mailing address. Today when I think "the money is in the list" I think database which means email list, postal mailing list, text number list, Skype list, Twitter followers, Facebook followers, Pinterest followers, Linked In Connections, and every other social media platform in the market. #2 The real money is in the RELATIONSHIP You Have With Your List Over the past 10 years or so, numerous guru Internet marketers have burst on the scenes, built huge email list and then spammed the people daily with offer after offer, never providing any real value or free downloads. So because of this many marketers have avoided building list. For most people email has become a time consuming chore. Many marketers don't want another email from another marketer in their email box, so they assume that others feel the same way, so because of this attitude they have avoided building list.

Ultimately your income is in direct proportion to the value you provide to the market you serve.

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