feature · February 2014
Customers – Who they are, why you (and your company) need them, how to find them and what to say to them
One half of the success formula is having customers who are willing to buy a product or service on a monthly basis. The other half of the formula is to have a product or service they are actually willing to buy.
One half of the success formula is having customers who are willing to buy a product or service on a monthly basis. The other half of the formula is to have a product or service they are actually willing to buy.
Ray Kroc once said, "Look after customers and the business will take care of itself."
If you desire to develop a long range, reliable, residual earnings of a legacy wealth building nature then you need both CUSTOMERS and Business Builders.
Always be talking the VALUE of your products or service because "When the value is high enough, the cost does not count!"
By using this approach you have psychologically bonded them to the value of the product. Now you can immediately segue into there being a business opportunity if they indicate an interest in that.
You want to treat your customers in a way to let them know you care about them. Look at them as though they are YOUR "clients" not just someone who buys from you.