The Art and Power of Persuasion vs. Manipulation

Network marketing, direct sales and all sales relationships are exactly that: a relationship-building process. Both persuasion and manipulation leave out a key ingredient in sales, which is service.

Truly effective salespeople do not persuade or manipulate. They focus on their lead, customer or potential consultant and learn more about them and their needs, so that they can then offer them a solution in the form of a product, opportunity or service.

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