feature · January 2012
The TGIF Gold Card Technique
Fear of loss motivates people. It's powerful. It works.
Fear of loss motivates people. It's powerful. It works.
"Fear of Loss" is always greater than the "Desire for Gain."
- Priority position to be first in line to get the new products when announced.
- A pre-paid phone card to use for getting guests on conference calls.
- A free subscription to a product newsletter.
- A seat with the company president at the end-of-the-month banquet.
- A Big Al book.
Use a frequent reward program to lock in your distributors and customers. It's a great way to motivate people to do things.