Trying to force people to buy? What is your marketing priority?

• A quality brochure with great copy that stressed the benefits.
• A quality product that was manufactured to the highest standards.
• Good pricing.
• Good street corner location.
• A large market of fat prospects looking for a way to lose weight.

• Great television commercials with a famous movie star.
• Nice billboards on busy highways.
• Fair pricing that undercuts the major suppliers.
• Convenient voice mail features.
• A large market of prospects who want long distance service.

• Having your own infomercial on cable television where you show videos of exotic locations.
• Glossy brochures with beautiful scenery.
• A high-volume location in a busy shopping mall.
• Endorsement by the Travel Agents of America Committee For Excellence.
• A large market of prospects who want to travel.

Instead of trying to find ways to market and sell products to people who don't want them, successful people find large markets of prospects who want your products.

Selling diet products is easy if you find the right market.

The most important success factor in marketing is to find a hungry, desperate market for your products.

• Find a new market that wants your product.
• Reposition your product to be more attractive to your present market.
• Starve.

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