Marketing – Online vs Offline Compassionate Marketing

Run, don’t walk to your nearest bookstore, or in the spirit of this months topic, wander over to Amazon to order your book right now .

nor are the taking any steps to build and cement that relationship .

Here’s an example : I engage a prospect/customer in a CONVERSATION and find out ~~  what HE is looking for ~~  what his goals are ~~  what is going on in his family ~~  children ~~  circumstances ~~  talents and expertise, etc. I will also jot down life cycle events such as birthdays, anniversaries, upcoming events that I might honor or celebrate by sending a note or card. Online marketing trolls for the one time customer/sale and even when it DOES follow up, it never establishes the personal relationship, creating a void. Secret number 3 – if you choose to employ online marketing, be sure to use it as a tool, and ALWAYS make personal contact with the person if you want to create ONGOING (residual) income. You can USE online marketing to gather prospects or customers but ,

you MUST Grow and Maintain the relationship

and allow your customer/business partner/client to FEEL that you are giving them exceptional service, value and personal attention so they will WANT to sustain the relationship, which translates into residual income way into the future.