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feature · May 2013

Don't walk like an Egyptian! Prospect like a Greek!

What we care about is prospecting, the process of using principle-based communication to connect with potential business partners. And on that matter, the Greeks were right on the money.

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Russ McNeil

What we care about is prospecting, the process of using principle-based communication to connect with potential business partners. And on that matter, the Greeks were right on the money.

When I got more grounded, I became more productive, especially in my prospecting endeavors. Think of a fruit tree—the healthier the root system is (grounding), the more fruit the tree produces (new team members).

Learn from my mistake—keep high-energy attitudes under control. An out-of-control fire often constitutes an emergency.

In other words, you are creating an environment in which true communication can occur smoothly and naturally. Your intent is to take full responsibility for the quality of the communication that transpires between you and your prospects.

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